CASE.STUDIES

A Difficult Handoff of Tasks

THE. PROBLEM

This client is a midsize public organization that suffered an incredibly sad event back in 2018: The sudden, unexpected death of an employee. Cathy O., an office manager at the company’s main location, was given some of the tasks her late colleague had handled, including general press release distribution.

THE. SOLUTION

Because Cathy was new to handling some of the most important aspects of her company’s communications, her account manager needed to teach her everything having to do with our press release distribution interface…and time was of the essence; the death of Cathy’s colleague, while heartbreaking for the entire company, could not stand in the way of the necessary communications that required timely distribution without delays.

THE. RESULT

Cathy’s account manager conducted critical demo sessions, giving her a crash-course into all aspects of what Issuer Direct | ACCESSWIRE had been offering her company. Because of the intuitive, easy-to-use customer interface, Cathy caught on quickly, and was able to help her company remain compliant while also helping them stay on track with all aspects of their communications plan. In fact, the client was so pleased, they have expanded their Issuer Direct | ACCESSWIRE fulfillment by using our platform for all its EDGAR filings.

CLIENT. QUOTE

“The most important thing our company needed was to make sure you were able to get the news releases out when we requested. Your people were very responsive to our needs, and my experience with your company has been incredibly positive. I can’t imagine a more helpful customer service experience. We are also happy about your company ‘EDGARizing’ for us.”

Customer Rating: “Definitely five stars!”

If You Tell Them, They Will Notice…

THE. PROBLEM

Marketing Development Manager Joseph B. originally selected Issuer Direct | ACCESSWIRE to help his public company with its regulatory disclosures, Investor Relations filings, and shareholder releases. While the client was quite satisfied with our services, network reach, and the low flat-fee pricing, there were communication opportunities of which Joseph’s company was not taking advantage.

THE. SOLUTION

The client received helpful advice from its account manager at Issuer Direct | ACCESSWIRE, Sean, who took the time to explain to Joseph the many press release topics that, if addressed, would be not only beneficial to the client’s target audience, but also to the industry in which the client operates. Through our press release distribution services, the client would enjoy greater brand recognition, and a chance to introduce its leadership into the industry’s circle of experts.

THE. RESULT

Thanks to the guidance of the client’s account manager, Joseph soon realized how positive the addition of the suggested press releases had on his company’s audience. Where once their corporate communications were by-the-book, today the client understands how sharing more information about the company can translate into wider brand recognition and elevated interest from investors.

CLIENT. QUOTE

“Sean was great. He understood what the company needed, and he made everything so simple and to-the-point. It’s refreshing to work with someone who helps you and genuinely has its client’s best interests in mind. Giving explanations of how his company could help us in our industry was key; Sean showed us features of Issuer Direct’s | ACCESSWIRE’s Investor Relations tools, and how to get our news out to the public. I didn’t know all the intricacies of what goes into all of that. Our company has a big following, and that’s particularly important to us. You really helped us to reach our target audience, and then some.”

Customer Rating: “Five stars, of course!”

Tagged by the Right Price and Best Customer Service

THE. PROBLEM

In 2010, this client, a NASDAQ-listed research and development company in the biotech industry, was looking to replace its then-provider of its public filing needs and help with its investor relations communications. The client’s CFO, Michael J., had not been happy with their IR and newswire service provider at that time, and began a search to see what other companies had to offer. What he quickly discovered was the difference in quality and savings Issuer Direct | ACCESSWIRE was able to deliver, compared to the competition.

THE. SOLUTION

One of the most important needs of Michael’s company was finding an XBRL tagging tech provider. The client had other Investor Relations and regulatory needs that weren’t being adequately addressed prior to hiring Issuer Direct | ACCESSWIRE. According to Michael, not only were his company’s needs taken care of in a professional and proactive manner, but his company also received customer service never before offered by its previous provider – and at a much lower price point.

THE. RESULT

Issuer Direct | ACCESSWIRE exceeded the client’s expectations on not only the regulatory and Investor Relations front, but also with unsurpassed responsiveness and attention from our account managers and customer service representatives to the client’s needs.

CLIENT. QUOTE

“What Issuer Direct | ACCESSWIRE sold me on back in 2010 was the ability to provide XPRL tagging and all the other services we had gotten elsewhere at a fraction of the cost. But the true reason that kept our company in partnership with Issuer Direct | ACCESSWIRE were the relationships developed between our two companies. Obviously, the #1 requirement is performance. As a public company, it was understood that the work has to get done, the website has to be maintained, and so forth; but again, I go back to the relationships with us that made the biggest difference. Not a lot of companies will take my phone calls at all hours of the day or night, but I was always taken care of. In my mind, those relationships were most important, but just as great was the fact that we were no longer paying way too much for so-so service.”

Customer Rating: “If five stars is the highest number, then I give you that – but I could go up to 10 stars. I have no problem recommending your company to others.”

CONNECT.TODAY!

‘Nickeled And Dimed’ No More

THE. PROBLEM

This publicly-traded client had been using one of the two biggest companies in the newswire industry for its press release distribution, but increasingly, the employee responsible for sending the releases, Monique H., felt as though her company was being “nickeled and dimed” by their newswire service; as she explained, her company was always getting hit with expensive fees for additions such as logos and images that were “astronomical,” and the word count limits were too restrictive, to the point that the press release messages required harsh editing. Monique decided to research other newswires to see if other companies had better fee structures and similar network reach.

THE. SOLUTION

What Monique found with Issuer Direct | ACCESSWIRE was a much lower price tag for press release distribution; additionally, the client no longer worried about word count limitations, and our distribution network reach was just as far as the newswire company’s that the client had been using.

THE. RESULT

After a demo, Monique discovered that the platform’s client interface was much easier to use than our competitor’s. Issuer Direct | ACCESSWIRE has dramatically lowered the spend on the client’s press release distribution, and in January 2022, they expanded their engagement with Issuer Direct | ACCESSWIRE to include EDGAR filings, as well. Monique was also pleasantly surprised by the easy-to-use platform, and the high level of customer service she has received since becoming our customer.

CLIENT. QUOTE

“I wasn’t happy with the existing service that we had… it was too expensive, and they were difficult to reach when we needed to. After we got a quote and an estimate of how much we would save, I was impressed. I thought the system of uploading the releases was great, and the technical support and staff support was phenomenal. The great thing about Issuer Direct was that I was able to upload our releases with customer support right there to help me. It’s now the great customer services that keeps us engaged with you after so many years."

Customer Rating: “Five stars. The consistency of customer service, and the overall process, has been fantastic.”